Wednesday, 7 February 2018

ISPO 2018: Reasons to love sport

ISPO is like a great window where you can look through it and see what can happen in the future of the sporting industry. Sometimes, it is futurist, incredible or fantastic, but always ISPO surprises you. It is the reason why Simply Sports loves this international event and each year we travel to Munich to visit the capital of the sport for a few days. The insights reflect that anyone who has ever been to ISPO Munich will come back again.


Principal entrance to ISPO in Munich.

We look for inspirational ideas and see the latest of the sporting industry, trends, new products, discover brands, share experiences, make contacts and meet old friends... and almost always we come back fascinated with something and with new ideas for our customers.

We have been attending for so many years and are still always inspired by the enthusiasm, passion and newness of the show. Every now and then you come across brands that just shout “buy me”.

Such was the case in 2010 when we first met the guys from a Swiss start-up company called On Running in the “Brand New” hall, now they are one of our top brand partners. This year we met a group of ladies who were launching state of the art body protection for ladies playing contact sports, this really is the future and takes protection to another level.


ISPO 2018 registered 84,000 visitors.

The 2801 exhibitors of ISPO Munich 2018 or the world's most important meeting place for the sporting goods industry -held at the end of January- attracted 84,000 visitors from 120 countries. It is easy to get lost by the 16 halls, divided into the eight segments Snowsports, Outdoor, Health & Fitness, Urban, Teamsports, Vision, Trends, Innovation & Industry Services and Manufacturing & Suppliers.

Our first great surprise this year was when we were interacting with a magic mirror. We tested this digital/smart mirror that will recommend complimentary products to what you try on. You can contact the sales staff through touching the mirror which sends a request to the store staff's smart watch. You can also place items in your virtual basket for immediate collection or delivery to your home.


The mirror is connected to sales staff. 

In the Fitness hall UFC, MMA and boxing were well represented. OPRO’s tie up with UFC looked good. They were also launching the latest incarnation of their mouthguard range, now called “Generation 4”.

Fitness equipment is certainly a mature market, technology has improved. Now it looks to be all about the technology and the interactive features. The most stunning range by the WaterRower company was finished in wood and would grace any living room.


Best Mannequins stand.

We were knowing the latest models of Altra Running shoes, which will be available in Simply Sports  this month. The US running brand were busy, they were there last year and we are expecting their shoes in to store this month. They are very niche, but a lovely group of people working behind the brand. Nothing was too much at the show and nothing has been left to chance for our launch at our Reigate store.


Adrian Pointer (Simply Sports) visiting the Altra stand.

It is perhaps a paradox that the brands where the stands were busiest were the stands selling premium and niche products.

So many brands, so many new products and so many people to meet. We work in one of the friendliest trades imaginable, everyone has a love for sport which is why we all work in the industry. How lucky are we that our work is also our hobby. (Adrian Pointer)

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